A Comparison of Economic Impact Measurement Techniques for a Tourism Special Event

Rodney B. Warnick, David C. Bojanic, Elizabeth Cartier

Research output: Contribution to journalArticle

Abstract

The study’s purpose was to examine and update the research methods and measurement issues associated with assessing the economic impact (EI) of an extended duration, regional tourism event. Specifically examined were the issues with the implementation of EI studies in regard to further testing and re-verifying the methods used in (1) measuring a representative sample from an information-seeking/sharing web site and social media registration and engagement lists; (2) comparing locals and nonlocals within a region using different definition techniques; (3) examining the impact of VFRs within the local markets; and (4) comparing the estimation of purchasing within versus outside an impact area. Recommendations for further analysis and implementation for EI studies and the management of tourism special events are presented.

Original languageEnglish (US)
Pages (from-to)578-592
Number of pages15
JournalJournal of Travel Research
Volume56
Issue number5
DOIs
StatePublished - May 1 2017

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economic impact
Economics
tourism
Tourism
measurement
implementation
impact
social media
website
duration
estimation
definition
market
purpose
comparison
region
sample
area
information
method

Keywords

  • economic impact
  • measurement techniques
  • regional fair
  • special events

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

Cite this

A Comparison of Economic Impact Measurement Techniques for a Tourism Special Event. / Warnick, Rodney B.; Bojanic, David C.; Cartier, Elizabeth.

In: Journal of Travel Research, Vol. 56, No. 5, 01.05.2017, p. 578-592.

Research output: Contribution to journalArticle

Warnick, Rodney B.; Bojanic, David C.; Cartier, Elizabeth / A Comparison of Economic Impact Measurement Techniques for a Tourism Special Event.

In: Journal of Travel Research, Vol. 56, No. 5, 01.05.2017, p. 578-592.

Research output: Contribution to journalArticle

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