Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

effect Social Sciences
woman Social Sciences
research Social Sciences
Tourism Business & Economics
consumer Social Sciences
product Social Sciences
Hotels Business & Economics
Evaluation Business & Economics

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Research Output 1996 2017

A Comparison of Economic Impact Measurement Techniques for a Tourism Special Event

Warnick, R. B., Bojanic, D. C. & Cartier, E. May 1 2017 In : Journal of Travel Research. 56, 5, p. 578-592 15 p.

Research output: Contribution to journalArticle

economic impact
Economics
tourism
Tourism
measurement

Effects of offline ad content on online brand search: insights from super bowl advertising

Chandrasekaran, D., Srinivasan, R. & Sihi, D. Jul 5 2017 In : Journal of the Academy of Marketing Science. p. 1-28 28 p.

Research output: Contribution to journalArticle

Web sites
Publicity
Experimental study
Predictors

How does local-global identity affect price sensitivity?

Gao, H., Zhang, Y. & Mittal, V. May 1 2017 In : Journal of Marketing. 81, 3, p. 62-79 18 p.

Research output: Contribution to journalArticle

Boundary conditions
Residents
Globalization