Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Tourism Business & Economics
market Earth & Environmental Sciences
tourism Earth & Environmental Sciences
event Social Sciences
Evaluation Business & Economics
Power distance Business & Economics
industry Earth & Environmental Sciences
services Earth & Environmental Sciences

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Research Output 1996 2017

2 Citations

A Comparison of Economic Impact Measurement Techniques for a Tourism Special Event

Warnick, R. B., Bojanic, D. C. & Cartier, E. May 1 2017 In : Journal of Travel Research. 56, 5, p. 578-592 15 p.

Research output: Research - peer-reviewArticle

Economic impact
Special events
economic impact

Effects of offline ad content on online brand search: insights from super bowl advertising

Chandrasekaran, D., Srinivasan, R. & Sihi, D. Jul 5 2017 (Accepted/In press) In : Journal of the Academy of Marketing Science. p. 1-28 28 p.

Research output: Research - peer-reviewArticle

Super Bowl
Informational content
Experimental study
2 Citations

How does local-global identity affect price sensitivity?

Gao, H., Zhang, Y. & Mittal, V. May 1 2017 In : Journal of Marketing. 81, 3, p. 62-79 18 p.

Research output: Research - peer-reviewArticle

Price sensitivity
Secondary data